Running an RV dealer operation is complex enough — but multi-rooftop management is a whole other ballgame. When operating at the enterprise level, it becomes harder, and even more important, to maintain consistent customer service and efficient processes.

From data control to inventory coordination, managing an enterprise requires great attention and oversight. That's why having the right dealer management system (DMS) is essential. With an all-encompassing system, you can unite your processes, eliminate inconsistency, connect every rooftop, and maintain the visibility you need to manage each location successfully. Here's how:

1. Unified Data and Real-Time Visibility

A DMS stores every piece of dealership information in one place so you can find what you need easily and quickly. With one source of truth, you won’t need to aggregate data across multiple platforms, and you’ll gain comprehensive insight into performance for each rooftop and the whole enterprise. Plus, staff will have access to the same data across the board, so they can keep deals moving and respond to any customer inquiries efficiently.  

These DMS features provide greater visibility: 

• Comprehensive Reporting and Dashboards: Generate real-time performance metrics, financial information, and department-specific reports across all rooftops. 

• Shared Customer Profiles: Allow team members to pick up where any customer left off (even if they first visited a different location) by accessing their saved information and complete dealership history.
  

2. Consistent and Clear Communication

The right DMS will simplify both internal and external communication across your dealerships. By using one platform for all messaging needs, you maintain consistent processes across each location. Team members will be able to efficiently relay messages to coworkers and customers, and the system will automatically track all interactions. 

These DMS features improve communication: 

• Intelligent Cross-Location Messaging: Automatically provide reminders, status updates, and notifications to relevant staff members about required follow-ups and other tasks. 

• Automated Emails and Texts: Deliver consistent and personalized communication regardless of which location a customer visits.
  

3. Streamlined Inventory and Unit Transfers

When you run more than one dealer location, having up-to-date inventory information and the ability to transfer units between stores quicky is vital. A DMS can help improve data accuracy, increase sales opportunities, and minimize potential missed deals. With access to comprehensive, real-time information, you can ensure the high-demand units are always where they need to be. 

These DMS features enhance inventory management: 

• Real-Time Stock Visibility: Instantly view vehicle inventory and unit details across multiple locations.  

• Automated Inventory Updates: Notify staff members efficiently via text and email when stock units enter your inventory or are sold.

4. Enhanced Parts and Service Coordination

No matter what location your customers visit, they expect the same level of service. With a DMS, you can standardize processes across your departments, boosting efficiency and minimizing wait times. By delivering consistent positive experiences, you strengthen customer relationships and build long-term loyalty. 

These DMS features drive fixed ops consistency: 

• Premade RO Templates: Use shared RO templates to streamline the order process and collect consistent information. 

• Intuitive Service Scheduling: Easily assign technicians to jobs and ensure staff and customers are aware of appointments through automated notifications.  

• Centralized Tracking: Track parts orders through one system and receive notifications when they’re delivered.

5. Enterprise-Ready User Permissions and Access Control

Managing a multi-rooftop dealership means you have many employees who have different responsibilities and need certain information available to them. But if every team member has access to all your dealership’s data, this poses a greater security risk. With the right DMS, you can set user permissions, helping you protect sensitive data and maintain greater control by only giving users the necessary permissions for their specific job function. 

These DMS features deliver better access control: 

• Role Assignments: Specify user roles by location, department, or function. 

• User-Specific Access: Control which data each team member can access.  

• Audit Trails: Maintain complete audit trails to stay compliant and gain transparency over your operations.

Master Multi-Rooftop Management

Make managing multiple locations less complex. By using a DMS, you can enhance operational efficiency, gain greater control and visibility over your enterprise, and provide a more consistent experience to each customer.